Typographic voice
An experiment in visual storytelling to express a short, original story through typographic elements.
Six pages are accordion folded, with two spreads in the center, a front cover, and a back cover.
Text set in Mrs Eaves XL Narrow to pay homage to heavier letterpress tradition yet keep a fresh feel, forcing a slower consideration of the text.
Line breaks designed to emphasize pauses in the content.
Lightweight 72-lb ivory cardstock tabloid paper selected for pleasing folds between spreads.
Zuzana Licko, the typeface creator, notes: "I think Mrs Eaves was a mix of just enough tradition with an updated twist. It's familiar enough to be friendly, yet different enough to be interesting." She continues: "The relatively wide proportions, compared to Baskerville, give it a useful presence for giving presence to small amounts of text such as poetry, or for elegant headlines and for use in print ads. It makes the reader slow down a bit and contemplate the message."
Digital Version:
Original Mrs Eaves type:
Physical Print:
